RetailDigital Marketing

E-commerce Growth Campaign

A comprehensive digital marketing and conversion rate optimization campaign for an online fashion retailer.

ClientStyleSelect Retail

TechnologiesShopify, Google Analytics, Klaviyo, Meta Ads

01The Challenge

High cart abandonment rate and increasing customer acquisition costs on paid social channels.

Conversion rate optimization (CRO), retargeting campaigns, and an overhauled email marketing automation flow.

Cart abandonment reduced by 22%. ROAS (Return on Ad Spend) increased from 2.1x to 4.5x.

ShopifyGoogle AnalyticsKlaviyoMeta Ads